Understand which video content is proven to win business – both marketing-approved and sales-generated. Learn what your sales team uses and what resonates with prospects, down to the topics shared. Then, use that data to invest more in the content that drives results.
Measure the ROI of your content, and make decisions based on performance. Use insights to continually optimize existing and create new content.
Track and understand why certain content gets used, and how your brand, product, and services are sold. Get actionable insights from the most successful sales conversations to drive your organizational strategy – from content creation to sales guidance.